4 stunning Christmas window displays in London to see this year

During the festive season, London glows with colour and imagination. Streets, shops, and arcades are beautifully dressed in Christmas decorations that reflect the city’s rich creative spirit. Exploring London Christmas window displays is one of the most delightful ways to experience the city in December. Here are the most spectacular displays to visit this year.

Location: 181 Piccadilly, London W1A 1ER, United Kingdom

Fortnum & Mason presents A Visual Wonderland, a new concept inspired by the theme of Clementine. Six artists and designers have transformed the store’s windows into scenes that tell their own festive stories.

Soft golden lighting highlights the intricate details and the warm orange tones that run throughout. Characters dressed in charming Christmas costumes add a touch of humour and warmth. The result is a sophisticated experience that captures the spirit of Noel through artistry and imagination.

Location: Regent St., Carnaby, London W1B 5AH, United Kingdom

Liberty London embraces the season with an explosion of colour and creativity. Its famous Christmas Shop is filled with ornaments that range from traditional baubles to delightful surprises such as avocados, owls, and lions. The window displays reflect this same joyful mix of ideas.

The storefront glows beneath the soft light of the street, creating a warm and inviting scene that draws visitors into the festive atmosphere. Each display tells a small story, reminding passersby that the holiday season is a time for discovery and delight.

 

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Location: 400 Oxford St, London W1A 1AB, United Kingdom

Starting on 6 November 2025, Selfridges London transforms into a Disney wonderland. There are 18 enchanting Disney window displays along Oxford Street and over 60 brand collaborations, including limited edition fashion pieces and exclusive gifts. Two special Disney versions of the yellow Selfridges bag will also be revealed.

The façade shines with spectacular lighting that celebrates the joy of Christmas in every detail. Each window brings classic characters such as Santa Claus and Mickey Mouse to life in a way that feels both nostalgic and modern.

 

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Location: 51 Piccadilly, London W1J 0QJ, United Kingdom

Burlington Arcade offers an elegant celebration of Christmas. Its displays are graceful and understated, featuring tasteful wreaths, garlands, and glowing street lights that stretch along the walkway. The arcade’s historic architecture adds charm to the experience, while the luxury storefronts glimmer with refined holiday decoration.

Visitors can enjoy browsing for gifts in a peaceful setting while surrounded by festive style. This display represents the quiet beauty of London during Noël, where craftsmanship and tradition meet in perfect balae.

Location: Small alley next to Regent St

The Royal Arcade is one of London’s hidden treasures during the festive season. Its glass canopy and polished floors reflect the soft lights of elegant Christmas displays. Each storefront features classic colours, gold accents, and detailed holiday decoration. The atmosphere feels both intimate and luxurious.

The design captures the charm of old London while celebrating the excitement of the present. Visitors will find themselves drawn in by the calm glow and sense of tradition that fills every corner.

After exploring these remarkable displays, a visit to Fitzrovia completes the festive experience. The area offers stylish shops, restaurants, and charming cafés that reflect the same creative spirit seen throughout London.

Enjoy a relaxed evening surrounded by beautiful street lights and Christmas decorations. Discover some of the best Christmas restaurants in Fitzrovia, this is the perfect place to end a day of festive sightseeing and celebrate the joy of the holiday season.